Unicorn Hunting 101: A Guide on How to Find Your Own Mythical Creature

  • Mulki Sulaeman
  • Mar 19, 2023
Unicorn Hunting 101: A Guide on How to Find Your Own Mythical Creature

What is a Unicorn?

In the world of business and startups, a “unicorn” refers to a privately-held start-up company that has achieved a valuation of over $1 billion. The term “unicorn” was coined by venture capitalist Aileen Lee in 2013 to describe the rarity of such companies – like the mythical creature, unicorns were few and far between.

Since then, unicorns have become the holy grail of startup success stories and have captured the imagination of entrepreneurs, investors, and the general public alike. While the term “unicorn” is often used to describe companies in the technology sector, it can also be applied to startups in any industry, from healthcare to retail.

According to CB Insights, there are currently over 600 unicorns around the world, with a combined valuation of over $2 trillion. While the majority of unicorns are based in the United States, they can be found in every major region of the world, including Asia, Europe, and Latin America.

So, why are unicorns so highly valued in the business world? For investors, unicorns represent an opportunity to invest in a startup that has the potential to generate massive returns. For entrepreneurs, achieving unicorn status can bring prestige, attention, and access to capital. And for employees, working at a unicorn can mean higher salaries, stock options, and the chance to be part of a rapidly growing enterprise.

However, achieving unicorn status is no easy feat. Startups must demonstrate significant growth, a scalable business model, and a clear path to profitability – all while navigating the challenges of the competitive business landscape.

So, you may be wondering, how do I find a unicorn? While there is no definitive answer to this question, there are some strategies that can increase your chances of discovering the next big thing in the startup world.

Where to Look for Unicorns

If you’re looking for a Unicorn, the first place to start with is on dating apps that cater to open-minded individuals. There are several popular dating and social networking apps that facilitate Unicorn dating by providing a platform for couples and singles to connect with each other. Some of the most popular dating apps for Unicorn dating are Feeld, Bumble, 3Fun, and Tinder. These apps allow you to filter your search based on your preferences and find someone who’s looking for the same.

You can also try joining a Unicorn dating site. There are several websites and forums that cater exclusively to people looking for Unicorns. You can create a profile on these websites and start browsing through profiles of other members who are looking for the same thing as you. However, it’s important to exercise caution when interacting with people you meet online and to ensure that you’re using a reputable website.

Another way to find Unicorns is to attend Unicorn events. Many Unicorn communities and groups host parties and events for Unicorn dating. You can find such events on social media platforms like Facebook, Instagram, and Twitter, or by doing a simple Google search. Attending such events will not only give you the chance to meet Unicorns, but also to connect with other like-minded people, making it a great way to expand your social circle as well.

If you prefer a more traditional method of meeting Unicorns, you can always try going to a nightclub or bar that caters to open-minded individuals. Some cities have specific clubs or bars that attract the Unicorn community, so it’s worth doing some research to see if there are any in your area. However, be aware that some people go to these places just to have fun and may not be looking for a long-term relationship.

If you’re not comfortable with the above options, another way is to ask your friends or acquaintances if they know of anyone who’s interested in being your Unicorn. More people than you might think are open to this kind of relationship, and you never know who your friends might be able to introduce you to.

No matter what route you take, it’s important to be clear about what you’re looking for and to communicate openly and honestly with any potential partners. This will help to avoid misunderstandings or disappointments down the line.

How to Evaluate a Potential Unicorn

If you are looking to invest in a startup, finding a Unicorn can potentially bring you significant returns in the future. But before you make any decisions, it is vital to evaluate a potential Unicorn thoroughly. Here are some factors to consider:

Business Model

The first step in evaluating a potential Unicorn is to understand their business model. This means looking at what their product or service is and how it will make money. Is their business model sustainable, and does it have the potential for significant revenue growth?

A business model that relies heavily on advertising revenue may not be sustainable in the long run, whereas a subscription-based model is generally more reliable. Investors should also consider whether the product or service is unique, and whether it fills a gap in the market that is not currently being served.

It is essential to understand current market trends, including whether there is a demand for the product or service the Unicorn is offering. Investors should research the size of the market, how fast it is growing, and what potential obstacles could hinder growth.

For example, if the market is already saturated with similar products or services, it may be challenging for the Unicorn to gain traction. Alternatively, if the market is small, it may not be worth investing in, even if the company has a unique and compelling product or service.


Assessing the competition is crucial to evaluating a potential Unicorn. Investors should look at who the competition is, what they are offering, and how successful they are in the market.

If the competition is well-established and has a loyal customer base, it may be challenging for the Unicorn to gain market share. However, if the competition is weak or non-existent, it may indicate a significant opportunity for the Unicorn to capitalize on.


Finally, it is essential to evaluate the team behind the Unicorn. Investors should look at the experience and skills of the leadership team and assess whether they have the expertise needed to succeed in their market.

It is also worth evaluating the team’s track record, including any past successes or failures. Investors should be cautious of teams that lack relevant experience or have a history of failed ventures.

Overall, evaluating a potential Unicorn requires a thorough analysis of their business model, market trends, competition, and team. Investors should carefully consider these factors before making any investment decisions to increase their chances of success.

Negotiating with a Unicorn

So, you’ve found a Unicorn who’s interested in joining your team? Fantastic! However, the next step involves negotiating with them in order to clinch the deal. Negotiating with a Unicorn involves understanding their goals, financial records, and future prospects, and coming up with a mutually beneficial agreement. Here are some tips to help you negotiate with a Unicorn.

Understand their goals

Before you sit down to negotiate, it’s crucial to understand what the Unicorn wants. This means getting to know their long-term goals, objectives, and the vision they have for their company. Once you have a clear picture of their aspirations, you can begin to tailor your negotiation strategy around them. By doing so, you can ensure that you’re meeting their needs while also getting what you want out of the deal.

Be upfront about your expectations

It’s important to be transparent about your expectations from the get-go. This includes being clear about your company’s financial position, growth trajectory, and how you see the Unicorn fitting into your long-term strategy. In addition, it’s essential to be clear about the terms and conditions of the deal, including equity and compensation. By being upfront and honest, you can build trust with the Unicorn and set the stage for a fruitful negotiation.

Research financial records

Researching the financial records of the Unicorn is a crucial step in the negotiation process. This includes analyzing the company’s revenue streams, expenses, and projections. By taking the time to understand the financials, you can ensure that the deal you’re offering is fair and equitable. Additionally, you can use this information to build a strong business case for why the Unicorn should join your team. When presented with data-driven insights, they are more likely to see the value in the deal and ultimately sign on.

Consider their future prospects

While it’s important to focus on the present, it’s equally important to consider the future prospects of the Unicorn. This includes understanding their growth potential, potential acquisition opportunities, and potential exit scenarios. By doing so, you can offer them a deal that aligns with their long-term goals and aspirations. For example, if the Unicorn is interested in being acquired by a larger company, you can structure the deal in a way that makes that outcome more attractive.

Offer flexibility

Finally, it’s essential to offer the Unicorn flexibility when negotiating. This includes being willing to adjust the terms of the deal based on their feedback and working collaboratively to find a solution that works for everyone. By offering flexibility, you demonstrate your willingness to work with them and build a relationship based on mutual trust and respect.

In conclusion, negotiating with a Unicorn requires a strategic and thoughtful approach. By focusing on understanding their goals, being transparent about expectations, researching financial records, considering their future prospects, and offering flexibility, you can increase your chances of coming to a successful agreement.

Maintaining Your Unicorn

So, you have found yourself a Unicorn. Congratulations! But just like any other relationship, the work is not done yet. You need to put in effort to maintain a healthy and fulfilling relationship with your Unicorn. Here are some tips on how to do just that:

1. Communication is key

As with any relationship, open and honest communication is important. Make sure you take the time to talk to your Unicorn and ask them how they are feeling, what they want and need, and how you can support them. Listen to their concerns and address them as best as you can. This will help build trust and strengthen your connection.

2. Provide resources

Unicorns are often unique individuals with special talents and gifts. As their partner, it’s important to provide them with the resources they need to flourish. This can include access to mentors, training programs, or even financial support. By investing in your Unicorn’s growth, you are showing them that you believe in their potential and are committed to helping them succeed.

3. Offer guidance

While Unicorns are often talented and independent individuals, they may still need guidance and direction from time to time. As their partner, it’s your job to provide this guidance in a supportive and constructive way. Help them set goals, provide feedback on their work, and offer advice when needed. This will help your Unicorn feel more confident in their abilities and will strengthen your relationship.

4. Show appreciation

Everyone likes to feel appreciated, and your Unicorn is no exception. Make sure you take the time to show your gratitude for their hard work and contributions. Whether it’s a simple thank you or a more substantial show of appreciation, letting your Unicorn know how much you value them will go a long way towards building a positive and fulfilling relationship.

5. Respect boundaries

Finally, it’s important to respect your Unicorn’s boundaries. Just like any other person, Unicorns may have certain limits or preferences when it comes to their work and personal lives. Make sure you take the time to understand these boundaries and respect them as best you can. This will help build trust and mutual respect in your relationship.

Maintaining a healthy relationship with your Unicorn takes work, but it can be incredibly rewarding. By communicating openly, providing resources and guidance, showing appreciation, and respecting boundaries, you can build a fulfilling and long-lasting partnership with your Unicorn.

Related Post :

Leave a Reply

Your email address will not be published. Required fields are marked *