A Beginner’s Guide to Selling on Goat

  • Mulki Sulaeman
  • May 22, 2023
A Beginner’s Guide to Selling on Goat

What is Goat?

Goat is a popular mobile app that provides a platform where enthusiasts of sneakers and streetwear can buy and sell their favorite brands. It was founded in 2015 by two sneaker enthusiasts named Eddy Lu and Daishin Sugano.

As the first sneaker-only marketplace in the world, Goat has since grown its services to cater for clothing and accessories. With over 30,000 listings daily and 30 million visitors annually, Goat is a thriving marketplace that connects buyers and sellers worldwide.

How to Sell on Goat

If you’re looking to sell your sneakers or streetwear on Goat, here’s how you can get started:

Step 1: Download the Goat App

You can download the app for free on the App Store or Google Play. Once you’ve installed the app on your device, you will need to create an account.

Step 2: List Your Item

After setting up your account, the next step is to list your item for sale. To do this, you’ll need to provide details about your item, such as the brand, size, condition, and selling price.

Step 3: Upload Photos

Take clear, high-quality photos of your item and upload them to the app. Pictures are essential as they give potential buyers a visual representation of what they’re buying.

Step 4: Wait for Approval

After uploading your listing, it will undergo a review process to ensure that it meets Goat’s selling guidelines. This typically takes 1-2 days.

Step 5: Ship Your Item

Once your listing is approved, buyers can purchase your item. Goat provides sellers with a prepaid shipping label to send the item to the buyer. Make sure to ship the item within two business days to avoid any delays.

Step 6: Get Paid

When the buyer receives your item, they have two days to inspect it and confirm that it matches the listing on the app. Once they confirm, Goat will release your payment, minus the commission and any shipping costs.

Overall, selling on Goat is a straightforward process. However, it’s essential to ensure that your listings are accurate and detailed. Buyers rely on the information provided to make informed purchasing decisions.

So, if you’re an enthusiast of sneakers and streetwear, why not sell your items on Goat? With a vast audience of buyers worldwide, it’s an excellent opportunity to make some extra cash while decluttering your closet.

Creating a Goat Account

If you want to sell on Goat, you need to create an account on their platform. The process is simple and can be done in a few steps. You can either use your email address or connect your Facebook or Google account. Here’s a step-by-step guide on how to create a Goat account:

Step 1: Go to Goat’s Website

The first thing you need to do is go to Goat’s website, which is www.goat.com. Once you’re on the website, go to the top right corner of the page, and click on the ‘Sign Up’ button.

Step 2: Choose Your Account Type

After clicking on the ‘Sign Up’ button, you’ll be directed to a page where you need to choose your account type. You have two options: ‘Buyer’ and ‘Seller.’ Click on the ‘Seller’ button to proceed.

Step 3: Complete Your Profile

After choosing your account type, Goat will require you to complete your profile. You’ll be asked to provide your full name, email address, and password. Make sure that the email address you provide is valid since this will be your primary mode of communication with Goat.

Step 4: Verify Your Email

Once you’ve provided all the necessary information, Goat will send you an email verification link. Click on the link to verify your email address. If you can’t find the email in your inbox, check your spam and junk folders.

Step 5: Connect Your PayPal Account

After you’ve verified your email address, you’ll be directed to your account dashboard. From there, you will need to connect your PayPal account to Goat. You cannot sell on Goat without a PayPal account. If you don’t have a PayPal account, you need to create one before proceeding.

Step 6: Upload Your Items

Once you’ve connected your PayPal account, you can start uploading your items for sale. Make sure to provide accurate and detailed descriptions of your items, including their condition, size, and brand. Goat has strict quality control standards, and any items that do not meet their standards will be rejected.

By following these simple steps, you can start selling on Goat and tap into a growing market of sneakerheads and streetwear enthusiasts.

List Your Items

If you’re looking to sell sneakers, Goat is a great platform to do so. All you need to do is create an account and start listing your items. Here’s how:

Create an Account

The first step to selling on Goat is creating an account. It’s a simple process that takes a couple of minutes. Head over to the Goat website, click on “Sign-Up” and fill out the necessary information. You’ll be asked to provide your name, email address, and create a password. Once you’ve entered all the details, hit submit and voila! You now have an account on Goat.

Upload Photos

The next step is to upload photos of the items you want to sell. Goat recommends using a white background and taking photos from multiple angles to show the item’s condition accurately. Make sure the photos are clear and well-lit. You can upload up to six photos per item.

Add Item Details

After uploading the photos, the next step is to add item details. These include the brand, model, size, and condition of the item. Goat has a comprehensive list of brands available on their site, so it’s easy to select the appropriate brand. You’ll also need to input the model of the item and its size accurately. It’s essential to describe the item’s condition as honestly and accurately as possible. This includes mentioning any scratches, scuffs, or signs of wear and tear. The more information you provide, the better your chances of selling your items.

Set a Price

Setting a price for your item is the next step towards selling it. Goat provides an estimate of what your item is worth based on its brand, model, and condition. You can choose to list it at the estimated value or adjust it according to your preference. It’s essential to research similar items to gauge the market’s price and price your item accordingly.

Submit for Review

Once you’ve completed all the steps above, hit submit, and your item will go up for review. Goat has a team of experts who review each item to ensure that it complies with their authenticity and quality standards. This usually takes between 1-2 business days. Once your item has been approved, it will be available for sale on the Goat platform.

In Conclusion

Listing items on Goat is a simple and straightforward process. Follow the steps outlined above, and you’ll be well on your way to selling your sneakers. Remember to be honest and accurate when describing your item’s condition and price it appropriately. Happy selling!

Pricing Your Items

Goat is a great platform to sell your sneakers. It’s user-friendly and has a massive audience of shoe enthusiasts, but how to correctly price your items can be a bit of a tricky task. You must set a verified price that is suitable for the current market. If you overprice your items, there are high chances that potential customers might turn down your offers. However, if you undervalue your items, they might sell quickly but result in a considerable loss. Let’s check out a few pricing tips you can follow to make the most out of your sneaker investment.

Consider the Market Value

The essential tip to keep in mind while pricing your items is to consider their current market value. Don’t price your items way above their market value, as customers on Goat will be looking for deals instead of overpriced options. Research the market and similar products selling on Goat to determine how much you should price your sneakers. If there is no pre-existing record of sold items similar to yours, take the time to gauge the value of your shoes by checking other stores or online marketplaces.

Condition and Rarity of the Item

The condition of your sneakers is another crucial consideration while pricing. The better the condition, the more valuable they are. If you have a rare or limited edition pair of sneakers that are hard to find, you can increase their price. Make sure to take detailed pictures and write an accurate description of the condition in your post. The more information you provide, the more appealing the item becomes to potential buyers.

Setting a Firm Price

If you’re confident about your pricing, you can consider setting a firm price for your sneakers. This method will require consistency and research to gauge the appropriate pricing. Confirm the condition of your items, the rarity, and the current market value before deciding on a fixed price. Post your sneakers, and you can leave it as it is. This pricing strategy is well-suited for high-demand shoes that are in exceptional condition.

Allowing Buyers to Make Offers

Another pricing strategy you can follow is to allow buyers to make offers. Goat provides a feature that allows potential buyers to offer a price rather than committing to your fixed price. You can either accept the offer or pass it on. It’s a great way to engage with potential customers and determine the demand for your product. If you receive reasonable offers, you can increase the price gradually to get the best deal.


So there you have it! When it comes to pricing your kicks, remember to research their market value, consider the rarity factor, and set a fair price that reflects their condition. Setting a firm price is ideal for items with high demand, while allowing buyers to make an offer works best for shoes that have a niche market. Follow these pricing strategies, and you’ll be well on your way to making sales on Goat.

Selling and Shipping Your Items

Now that you’ve learnt and understood the intricacies of the GOAT app, the next important step is to start selling your sneakers. This is a simple process, and in this article, we’ll walk you through the steps needed to sell on GOAT and ship your items.

Create a listing

To sell items on GOAT, you’ll need to create a listing for each item. To get started, tap “Sell” and choose the item you want to sell. Once you’ve entered all the details of your product, set a price and wait for a buyer. It’s important to know that GOAT charges a commission fee ranging from 9.5-15% of the sale price for every successful transaction made via the app.

Keep Your Listings Accurate and Up-to-Date

To sell your items quickly on GOAT, it’s important to make sure that your listings are accurate and up-to-date. Make sure to include clear, high-quality images of the products you are selling, along with a description of the item’s condition, box, tags and any other relevant information the buyer should know. Make sure to be honest and transparent about any flaws or damages the item might have so that the buyer can make an informed decision.

Be Responsive to Buyers

When a potential buyer reaches out to you with questions about your item, it’s important to be responsive and answer their queries promptly. This will help build trust and credibility with potential buyers, and it could also lead to an offer or sale. Take care to ensure prompt and clear communication. Additionally, GOAT has a chat feature that assures privacy and security of the buyers and sellers.

Ship Your Item

Once a buyer has purchased one of your items, you’ll receive a pre-paid shipping label from GOAT that you can use to send the item to the buyer. Make sure to ship the item within the given timeframe and follow the directions given by GOAT through the app, regarding the shipping procedure. Failure to do so, will lead to your account being penalized or suspended.

Remember, GOAT will handle any communication with the buyer regarding their transaction, and you’ll be notified once the sale is complete. Once the item has been confirmed to be in the condition stated in the post, you can expect to receive payment for the sale.


The process of selling on GOAT is straightforward and can be profitable if you take the time to list items accurately and respond to buyers promptly. We hope this guide demystifies the process of selling on GOAT so that you can start selling your items with ease.

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